Video Marketing Tips & Techniques

If you have an informational video stream that receives significant hits you could derive an income from selling video ads from third parties at the start of your video stream.

The rate can be based on a set amount per click or a once monthly (or weekly) fee. Some online firms are using this as a means of bolstering income from your website. This can be a creative and lucrative way to capitalize on your video stream.

However, if you want to place a focus on your own marketing efforts you might consider a streaming video advertisement featuring the positive aspects of your online presence. This can be a cross promotional advertisement that can assist in web branding efforts.

You might have to give up any advertising revenue you might have received and there may be production costs in developing a video stream ad, but it could also be a positive addition to your online presence.

Video streaming has become a bit like an on demand micro video channel. Thousands of videos are now on demand online with more and more television content available. You can download video streams of the latest movie trailers and find both entertaining video streams along with knowledge-based electronic seminars.

The clarity of online video may be significantly less than a television set, but what it lacks in clarity it makes up for in availability. Video streams are sent by email, included in blogs and are a key part of most social network sites.

Video streams provide a stark contrast to PPC advertising and don’t require advanced Flash animation. Simply put, video streams can take the homegrown feel of “America’s Funniest Home Videos” and make the same candid possibilities available to online video consumers in surprisingly cost effective ways.

The mythical world of video production has been relegated to Internet hobbyists and the result is a whole new world where on demand consumers are finding video gems worth sharing online.

Another benefit of video streaming is the strong potential for increased backlinks that can increase the number visitors to your video stream. In turn, those visitors may stick around to check out what you have to offer in your online business.

Whether you seek to capitalize on your video stream by looking for an advertiser or use the video stream as a way to improve your web branding objectives through your own video advertisement the use of video streams can be a powerful ally in web marketing.

Streaming Media - What exactly is it anyway?

A brief description of streaming video and how it works.

Streaming media is multimedia such as video (which is probably the most recognizable) that is continuously received by, and normally displayed to, the end-user while it is being delivered by the provider.

In other words, unlike a video that you download first to your hard drive on your computer and THEN open to view on your screen, You can usually start viewing or listening to your content as it is being delivered. (ie it is "streamed" to you from a server on the web). Hence the term "streaming media".

Live streaming media takes this one step further and allows the viewer to see content the moment it is created and is the online equivalent of live via satellite TV transmission.

For a more comprehensive "in depth" look at streaming media visit the links section located after the next article.

I personally have developed an interest in streaming media because of my background in music and more recently in film (and how I could promote what I do on the web in a tangible way, rather than just text).

For me, streaming media has been a brilliant way to share my message in a creative form that gets noticed.